420 • Chalice Farms

After working for months at Chalice (i.e. launching a new app as well as an entire new product line: Private Stash... a 60s-era-looking value brand) we were getting closer to the magical, Super Bowl-adjacent day: 420.

I was tasked with branding 420 as a "cousin" of the aforementioned Private Stash only to have it's own vibe as a standalone campaign event. This was also the first big project I took soup-to-nuts... and there was a lot: a logo/identity, social and web graphics, print, digital, and in-app ads, in-store signage, outdoor signs, video slides, and 10 vendor-specific emails.

After a bonkers prep month, 420 in 2022 was the company's biggest EVER!

• IDENTITY
• BRANDING
• SOCIAL
• DIGITAL